Effective Date: October 22, 2025
Introduction
Welcome to the website of Novelty Point Optics Limited (website: np-optics.com). We are a professional manufacturer of thermal imaging scopes and hunting optics, using our website to showcase our products and technical solutions. We deeply understand the importance of privacy and are committed to transparently explaining how we collect, use, and protect your personal information. This Privacy Policy applies to all visitors who interact with us through this website.
- Information We Collect
When you visit our website or contact us through it, we may collect the following information:
Information You Actively Provide:When you fill out the “Contact Us” form on our website, request product materials, or subscribe to our newsletter, we collect your name, company name, email address, phone number, country/region, and any message you leave.
Automatically Collected Information: When you browse our website, we automatically collect certain technical data through Cookies and similar technologies, such as your IP address, browser type, operating system, access times, referring website address, and browsing behavior within the site (e.g., pages visited, time spent).
- How We Use Your Information
We use the collected information solely for the following explicit purposes:
Responding to Your Inquiries: Primarily using the information you submitted via forms to contact you regarding products or services you are interested in.
Sending Requested Materials: Sending you the product brochures, technical specifications, or white papers you requested.
Business Communication: Sending you company news, product updates, exhibition invitations, or marketing information, provided you have given your consent.
Optimizing Website Experience: Using automatically collected information to analyze website traffic and usage trends to improve the website’s design, content, and functionality, providing you with a better browsing experience.
- Information Sharing and Disclosure
We value your trust and will never sell, trade, or rent your personal information to third parties for their marketing purposes. We only share information under the following limited circumstances:
Authorized Internal Personnel: The information you provide will be processed by authorized sales, technical support, or marketing team members within Novelty Point Optics Limited to provide services to you.
Trusted Service Providers: We may share necessary information with third parties who provide services to us (e.g., using cloud providers to host the website, email service providers to send marketing emails). These third parties are strictly prohibited from using your data for any other purpose.
Legal Compliance and Protection: We may disclose information when we believe in good faith that it is necessary to comply with laws, regulations, respond to government subpoenas, search warrants, other legal processes, or to protect the rights, property, or safety of Novelty Point Optics Limited, our users, or the public.
- Cookies and Tracking Technologies
Our website uses Cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site continuously.
Types of Cookies: We primarily use Essential Cookies (to ensure basic website functionality) and Analytical Cookies (e.g., via Google Analytics, to help us understand how users interact with the website).
Your Choices: You can refuse or disable Cookies by adjusting your browser settings. Please note that disabling Cookies may affect the full functionality of this website.
- Data Security
We have implemented reasonable administrative, technical, and physical safeguards designed to protect the information you provide against unauthorized access, use, or disclosure. However, please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure. - Your Rights
Depending on the applicable laws in your region, you may have some or all of the following rights regarding your personal information:
Right of Access: To ask what personal information we hold about you.
Right to Rectification: To request the correction of inaccurate or incomplete personal information.
Right to Erasure: To request the deletion of your personal information under certain circumstances.
Right to Object: To object to certain ways we process your personal information.
Right to Withdraw Consent: To withdraw any marketing consent you have previously given us at any time.
To exercise any of these rights, please contact us using the details provided at the end of this policy. We will respond to your request within the timeframe required by applicable law.
- Data Retention
We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. For example, information collected to respond to your inquiry will be retained for the duration of our business relationship or as long as necessary to provide you with the requested services. If you choose to stop receiving our marketing communications, we will remove your contact information from our marketing lists. - Third-Party Links
Our website may contain links to third-party websites (such as our distributors, partners, or industry resources). Please note that this Privacy Policy does not apply to those third-party websites. We encourage you to read their respective privacy policies when you visit these sites. - Policy Updates
We may update this Privacy Policy from time to time to reflect changes in law, technology, or our business practices. Any revised policy will be posted on this page with an updated “Effective Date.” We encourage you to review this policy periodically to understand how we are protecting your information. - Contact Us
If you have any questions, comments, or concerns about this Privacy Policy, how we handle your information, or if you wish to exercise your privacy rights, please feel free to contact us using the following details:
Novelty Point Optics Limited
Email: sales@np-optics.com
Phone: +86 029 89313450
Address: No. B-2-23, Block B, Banpo International Art Zone, No. 238 Fangzhicheng W St, Xi’an City, CN 710000