As a specialized manufacturer of hunting optics, Novelty Point Optics actively collaborates with global sight brands through professional OEM and ODM services.
Our core strength is clear: delivering reliable, high-performance thermal scopes at highly competitive prices. We believe the best partnerships are built on playing to each self strengths – we focus on what we do best: R&D and scalable manufacturing. Our partners handle market development, brand building, and customer relationships, while we provide full pricing and service support.
End-to-End OEM/ODM Services from NPO
We cover every stage of product development: product positioning, industrial design, mold tooling, trial production, custom UI, and final packaging. Our services span:
- Thermal scopes
- Red dot sights
- Night vision products
To help you understand our collaboration model, here is a step-by-step walkthrough using a thermal scope co-development example.
Step 1: Product Positioning (1-2 weeks)
Based on your requirements, we define the product across five dimensions: cost, core specifications, ID features, special function, and production timeline. This phase ensures both sides share a clear target.
Step 2: Concept Design & Comparison (Free of Charge)
Once the positioning is approved, we typically provide two design options for function and performance comparison. NPO charges no fees at this stage, demonstrating our commitment to genuine partnership.

Step 3: Detailing & Engineering Validation
After you select a design, we refine the details. We use 3D printing to produce appearance mockups for visual and ergonomic evaluation. Separately, we build functional engineering prototypes using 3D-printed housings to demonstrate image quality, response speed, operational features, and core parameters. You can test these prototypes hands-on. Once ID and function are confirmed, we move to the most critical phase: mold tooling.

Step 4: Mold Tooling & Sample Production (3-4 weeks)
In this phase, we invoice for design, tooling, and sample costs. Tooling fees are approximately $10,000 USD, for which you receive about 10 complete structural housing sets. We then agree on sample pricing and future mass-production pricing. After you pay for the 10 samples, we begin tooling – typically a 3-4 week process.
Step 5: Prototype Assembly & Live-Fire Testing (4-6 weeks)
Once the housings are ready, we assemble approximately 10 prototypes. These undergo extensive live-fire testing, followed by minor revisions based on test results, leading to final design freeze.
Step 6: First Order & Minimum Order Quantity (MOQ)
After you approve the final prototypes, we negotiate the first production order. Our OEM/ODM first order MOQ is 100 units. This balances production cost efficiency without imposing excessive financial pressure. In contrast, some manufacturers require MOQs above 400 units, which often kills promising products before they launch.
Our Commitment: Unique Products, Strict Confidentiality
All products developed through our OEM/ODM partnerships are covered by agreements guaranteeing product uniqueness for each client. We treat commercial confidentiality as our highest priority. Throughout your cooperation with Novelty Point Optics, we steadfastly protect your business interests.
Whether you are a startup or an established brand, if you have custom requirements for thermal, red dot, or night vision products, we look forward to starting a mutually beneficial partnership with you.




